STAGE 1 / EMPATHIZE
The Empathize stage was crucial in establishing a deep understanding of our target audience.
Through qualitative data collection and desk research, we gained insights into the customer’s behaviors, pain points, and preferences.
KEY METHODS:
User research
Target Audience Analysis
Hermeneutics
Empathy Map
Qualitative Data Collection
EMPATHY MAP
STAGE 2 / DEFINE
The Define stage of the project involved a thorough exploration and definition process that sets the groundwork for the following phases.
Together, these tools created a well-defined framework, providing insights into user perspectives and mapping their experiences. Additionally, it was important to align the business model with user needs.
KEY METHODS:
Personas
Customer Journey Maps
Competitive analysis
SWOT Analysis
Business Model Canvas
PERSONAS OF THE 2 TARGET GROUPS - BUYER / MARKET OWNER
CUSTOMER JOUNEY - BUYER
CUSTOMER JOUNEY - MARKET OWNER
BUSINESS MODEL CANVAS
STAGE 3 / IDEATE
In the Ideate phase, the goal was to identify weaknesses, leverage strengths, and establish a robust foundation aimed at maximizing value for the final solution.
Ideation involved brainstorming sessions and the development of a service blueprint, fostering an environment conducive to divergent thinking where all ideas were considered. Ideas were then subjected to prioritization, ensuring the focus remained on the highest perceived value.
KEY METHODS:
Mind Maps
Service Blueprints
Force-Field Analysis
User Value/Effort Matrix
Risk Analysis
Information Architecture
Value Proposition Canvas
IDEA MIND MAP
VALUE PROPOSITION CANVAS - BUYER
VALUE PROPOSITION CANVAS - MARKET OWNER
USER VALUE / EFFORT MATRIX
SITEMA - INFORMATION ARCHITECTURE
STAGE 4 / PROTOTYPING & TESTING
During the Prototyping and Testing phases, the best ideas were refined and prepared for implementation. An initial version of the solution was crafted and finalized after several iterations.
Rapid prototyping facilitated the quick testing and validation of concepts, enabling early identification of flaws and the refinement of designs. This iterative process of building, testing, and learning guided informed decisions, minimizing the risk of developing a product that did not resonate with users.
KEY METHODS:
Design System
Wireframes
Mockups
Rapid Prototyping
Usability Testing
Accessibility Analysis
Heuristic Assessment
DESIGN SYSTEM - ATOMS & MOLECULES
