STAGE 1 / EMPATHIZE
In this stage, we explored the concept of postmodern loneliness and its societal impact.
We conducted 10 interviews and gathered 35 survey responses to understand user needs and validate the potential for a digital version of their product, focusing on how people increasingly feel isolated despite constant digital connection. This research provided insights into the target audience and shaped the direction for our solution.
KEY METHODS:
Desk research
User interviews
Surveys
Target Audience Analysis
USER FRUSTRATIONS & NEEDS MAP
STAGE 2 / DEFINE
During the Define phase, we consolidated our research into a clear problem statement and solution.
Using the Value Proposition Canvas and Business Model Canvas, we identified the key elements that would make a digital solution resonate with our target audience. The core challenge was addressing young adults' struggle with loneliness, often compounded by the dominance of digital interactions. Our solution aimed to create personalized, unique activities that foster real-world connections and allow users to capture and cherish those moments.
KEY METHODS:
Value Proposition Canvas
Business Model Canvas
Problem definition
VALUE PROPOSITION CANVAS
BUSINESS MODEL CANVAS
STAGE 3 / IDEATE
In the Ideate phase, we translated user frustrations and needs into actionable design ideas.
Using a Can-If map, we pushed past limitations and assumptions to spark fresh, creative solutions. To ensure the feasibility of our concept, we conducted a Risk Analysis, identifying potential challenges and evaluating their severity. We then generated strategies to mitigate the most critical risks and incorporated those solutions into our design process.
KEY METHODS:
Mind Maps
Can-If Map
Risk Analysis
Idea generation
MIND MAP
CAN - IF MAP
RISK ANALYSIS
STAGE 4 / PROTOTYPING & TESTING
In this stage, we focused on building and refining the visual identity and functionality of the app.
We established a fresh Brand Style with playful typography, vibrant colors, and custom “sticker” graphics for each activity category. The brand voice was crafted to be optimistic, conversational, and motivating.
We began by creating and testing Wireframes to validate the user flow before moving to high-fidelity designs. The prototype guided users through the activity selection process, from viewing progress on the dashboard to saving completed activities in a memory journal.
Through Think Aloud usability tests, conducted at both wireframe and mockup stages, we gathered valuable insights to optimize the design and refine user interactions.
KEY METHODS:
Style Guide
Wireframes
Mockups
Think Aloud Usability Testing
